Although Volkswagen isn’t the sponsor of the World Cup I can guarantee you that you have seen previews of the new 2015 Golf GTI a time or two during commercial breaks or after a goal has been scored. Not only are they fun commercials but the Golf Celebration Videos are customized each time a goal is made. The colors of the Golf Celebration videos always match the country that scored a goal and instead of the usual “gooooooooal” the celebratory cry turns into “goooooooolf.” This unique campaign offers something unlike anything seen before, it’s interactive, unique and you can even follow @VW on Twitter to get informed every time a goal is scored.
There was a lot of work, skill and thought that was put into this. Can you imagine how many videos were created to coincide with the winning team? There are roughly nine variations of the original video and thirty-two versions that are assigned to team colors. That’s two-hundred and eight-eight videos in total. Each country has about nine videos each; it would get pretty boring to see the same video every time a team is on a winning streak.
With texting and driving accidents on the rise, PSAs are getting more creative in spreading the awareness such actions can cause. See what happens when an audience at a movie theater in Hong Kong is tricked into using their phones. Their expressions say it all.
Stay safe on the roads…mobile use is now the leading cause of death behind the wheel.
This PSA was brought to you by Volkswagen.
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Don’t have plans finalized yet for Friday night? Say between the hours of 6 and 9? We have just the thing for you! For one-night only, O.A.R will be performing a special acoustic set with special guests New Hollow on June 6th, 2014 from 6 – 9 p.m at the Mercato. While you’re there you’ll also hear about their upcoming LP, set for release on June 10th.
You might have heard of their recent US Platinum hit:
“Shattered (Turn the Car Around)”
“How many times can I break till I shatter?
Over the line can’t define what I’m after
I always turn the car around
Give me a break let me make my own pattern
All that it takes is some time but I’m shattered
I always turn the car around”
“Bring your lawn chairs, grab your friends and head to the lawn across from Masa Naples for this one-night only event before they head to the east coast.”
This event is sponsored by Audi Naples, Naples Acura and Volkswagen of Naples.
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Did you know that Volkswagen is giving away a GoPro® HERO3+ Black Edition camera and mount to customers who purchase or lease the all-new 2015 Golf GTI by June 30th, 2014? But not before Volkswagen driver, Tanner Foust, took them out for a turbocharged spin…check out the ridiculously fun video.
“Throughout the 5 minute video (and additional 17 minutes of alternate angles), Tanner puts the car and GoPro’s suction mounts through their paces with an abundance of burnouts, and handbrake slides (for the ladies).”
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How will you be using your free Go Pro?