The All-New 2018 Atlas is HERE!

IMG_1290The all-new 2018 Atlas is here! Volkswagen’s highly-anticipated new 3-row SUV has hit dealer lots and they have been flying off the shelves!

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We celebrated the launch of the Atlas with a fun-filled party full of Atlas information, free food and beer, games, and bounce houses!

IMG_1696We would like to send out a big thank you to everyone who attended our 2018 Volkswagen Atlas Launch Party last night! We hope you enjoyed yummy tacos by El Local and BBQ sandwiches, great beer by Momentum Brewhouse, and learning about the new Atlas! Also, a congratulations goes out to Robert & Karen B. on becoming new owners of a brand-new Atlas!

The Adventures of the Beetle #PinkBeetle

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The long-awaited Beetle #PinkBeetle has arrived!

img_0495Just in time for October and its recognition of Breast Cancer Awareness, the Beetle #PinkBeetle landed on our lot in all its Fresh Fuchsia Metallic glory. It dons a black soft top, 18″ aluminum and black wheels, and a pink plaid interior with pink trim throughout.

Here at the dealership, we like getting involved with the community and saw a perfect opportunity in our Beetle #PinkBeetle. We have partnered with the American Cancer Society in their “Making Strides Against Breast Cancer” campaign to raise awareness about the disease throughout October. The side of the car is now adorned with the campaign, in which we will donate $50 to the cause for every photo taken of the Beetle #PinkBeetle posted and tagged #VWofNaples on Facebook, Instagram, or Twitter.

The Beetle #PinkBeetle has started its adventure from our dealership. To start, it traveled to the Bayfront Plaza in Naples to stay a few days at Shane’s Cabana Bar. Next, it rolled up to Fort Myers for B103.9’s Racks & Reels Fishing Tournament kickoff night and competition day.

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img_0585Wondering where the Beetle #PinkBeetle will go next? Check out the events below:

Saturday, October 15th @ 8:30am-1:30pm: The Title Boxing Club will be holding classes to “Fight for the Cure.” A $10 donation/admission is required. Check out the event here.

Saturday October 15th @ 8pm-11pm: Blue Martini Naples goes pink as they hold their annual Pink Charity Event benefiting Making Strides Against Breast Cancer. Check out the event here.

Saturday, October 22nd @ 7:30am-12pm: Join the Making Strides Against Breast Cancer-Naples as they hold their 5k walk starting at Artis-Naples. Check out the event here.

Saturday, October 22nd @ 4pm-7:30pm: The #PinkBeetle will be at Cambier Park for the finish of the Gulf Coast Runners 80mile Relay event. Check out the event here.

When the Beetle #PinkBeetle is not at one of the events, it will be displayed at various locations around Naples! Watch out for it as it continues its adventures around Southwest Florida, and join in on the cause!

If you see the #PinkBeetle around town, take a photo and tag #VWofNaples on Facebook, Instagram, and Twitter!

#PinkBeetle

596347Volkswagen is always keen on giving their beloved Beetle special treatment, from unique colors to special edition models. The Beetle is their first child, their longest running model, the bubbly bug that everyone knows. Going back to 1934, the development of the first Beetles was underway and ready to sell by 1938, only to have the factory converted for war materials and later destroyed as a result. By 1947, Beetles were being produced and sold to war troops for transportation. Since then, the Beetle has been facelifted, fine tuned, and painted to match the eras.

There have been many special edition Beetle models since the 1970s and VW shows no signs of stopping that tradition. Snapping back to the present day, there are currently two special edition models available for 2016: the Beetle Denim and Beetle Dune.

There has been a long craving for a certain color Beetle, and even if we hadn’t named this article or added the photo above, you could still probably guess the color. You know. Pink. There are photos all over Google of pink colored bugs, and you may have even seen one in person. Dealers have known it. We know it.

“The worst thing you can do for a Beetle is to paint it a plain color,” said Brandon. “They are screaming for color. Every time the dealership is able to get its hand on a colorful Beetle, the model does well.” (Source: VW Newsroom)

Volkswagen credits fans for its new Limited Edition Beetle. Dubbed the #PinkBeetle, VW hopes to start a revolution on social media and among Beetle owners.

The starting point? One woman’s quest to find a pink beetle:

“Brenda Hagar begged a Volkswagen dealer three years ago to find her a pink Beetle convertible or make her one. When he did, she bought it on the spot, sight unseen. She rerouted her flight home from a Mexico vacation to pick it up in Texas, driving all the way home to Oklahoma City in November with the top down to help make room for her and her husband’s diving gear. When she finally reached her hometown, she cruised in her new pink VW down Main Street, exactly five years to the day of being cancer free.” (Source: VW Newsroom)

“For Volkswagen, the idea of the #PinkBeetle has been years in the making… hatched… in the spring of 2014. Dealers from around the country gathered… to discuss what special models might be of interest.” (Source: VW Newsroom).

The concept model debuted at the New York Auto Show in 2015, and was marked to become a reality as a 2017 model car.

“A lot of the dealers said they had people coming in asking all the time for a pink Beetle,” said Kerry Dickson… “The time had finally come for us to embrace what our owners wanted.” (Source: VW Newsroom)

And so, the #PinkBeetle arrives at dealers in October, just in time for Breast Cancer Awareness.

The #PinkBeetle will be offered in a coupe or convertible. It is a vibrant shade of Fresh Fuchsia Metallic over a Pink Club cloth (a match to the GTI plaid, but in pink) with a black and pink accented dash and steering wheel. The pink exterior will be balanced with black mirror caps, black running boards, and either 17″ Linas aluminum wheels or 18″ Twister wheels for the coupe and convertible, respectively.

pink-beetle-3In celebration of our #PinkBeetle and Breast Cancer Awareness month, we, Volkswagen of Naples, will be running a fun campaign to benefit a local charity and contribute to the #PinkBeetle revolution. For the entire month of October, we will be parking our #PinkBeetle all around various spots in Naples for people to view.

In addition, we encourage people to take a photo our #PinkBeetle when they see it: post it on Instagram with the hashtag #PinkBeetle and tag our page @vwofnaples. In response, we will re-post each photo we are tagged in and will be donating in support of breast cancer awareness (a specific place will be chosen soon!).

Spread the word and get in on the fun!

New Kid On The Block // Volkswagen Passat R-Line

img_7599Starting in 2010, Volkswagen announced plans to introduce their new “R” performance lineup of vehicles – sportier, more performance oriented versions of current models. VW aimed to make the changes more than cosmetic, planning for more engine upgrades and performance.

Currently, available “R” models are the Golf R, Beetle R-Line, CC R-Line, and the newly released Passat R-Line. The Tiguan R-Line has since been fizzled out.

The Passat R-Line was released in conjunction with the Passat’s facelift for 2016. It features several options that differ from the regular Passat that will be mentioned.

For this feature, we took our first Reef Blue Passat R-Line down to the waters edge for some cool photos!

The 2017 R-Line comes with the sedan’s standard 1.8L 4-cylinder TSI engine and 6-speed automatic transmission with Tiptronic and Sport mode, pushing out around 170-hp and mid-20 range MPG estimates.

Cosmetically, the R-Line was designed to stand out and be aggressive, but while still maintaining its midsize sedan qualities. The main differences between the 2017 R-Line and regular 2017 Passat are as follows:

  • 19-inch Salvador wheels (compared to the entry level model’s 16-inch Carolina wheels)
  • R-Line door sill protectors
  • front/rear bumper design enhancements
  • Unique rocker panels
  • Chromed oval exhaust tip
  • Leather-wrapped steering wheel/shifter/brake handle

The 2017 R-Line also comes standard with heated seats, a blind spot monitor, a rearview camera, VW Car-Net, dual climate control, multifunction steering wheel, and leather seating.

Credit: Neftin Westlake VW

As part of a national Volkswagen campaign, here at Volkswagen of Naples, we will soon be conducting the fun and educational program called Dare-To-Compare. The program is designed to slot the 2017 Passat R-Line against two others in its class – the 2017 Honda Accord and 2017 Toyota Camry – comparing the features of each car and educating customers on the new Passat R-Line.

The program will be held here at VW of Naples, from October 18th-October 22nd, 2016. The three cars will be parked out front and employees will be there to assist customers in comparing the three vehicles.

We are excited to bring out customers this program to educate and feature the new 2017 Passat R-Line. More information and specific details will be released as the dates get closer!

img_7588img_7610img_7549Check out our Passat inventory at: http://www.vwofnaples.com/searchnew.aspx?Type=N&Make=Volkswagen&Model=Passat

12th Annual Cars On 5th Show

Where do you go to see the biggest horse gathering in town? Why, the 12th Annual Cars On 5th presented by the Naples Chapter of the Ferrari Club of America, of course.

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By 8am Saturday morning, 5th Avenue South was lined with more horsepower than you’ve ever seen in one block.

The annual show is the biggest Naples has to offer where you can go to see some of the rarest cars and biggest gatherings of one car brand. Supercars dominate the show with classics, imports, domestics, and the occasional bike sprinkled in. And puppies. Puppies everywhere.

We were setup with our partners Audi Naples showing off our beloved Classic Beetle and 1963 Double Cab, a new 2016 Silk Blue Metallic Beetle Convertible, a new 2016 VW Golf GTI manual, and a new 2016 Touareg- all of which you can come see in our showroom!

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There were too many Ferraris, Porsche’s, and Corvettes to count, but several stood out; like this Slant Nose Porsche below, a Porsche 918 Spyder, a green Ferrari 458, a gorgeous white Ferrari Testarossa, a new Ferrari 488, 2 Porsche GT3’s and a GT3RS, several model year C1 Corvettes, and a rare Ferrari 512i BB. While these three brands dominated, Lamborghini was represented well with the showing of a rare 1967 350GT, a new Aventador Super Veloce, a Diablo, a Murcielago, a 50th Anniversario Aventador, and a few others. It’s impossible to point out every sweet car there, but a Koenigsegg CCX, Alfa Romeo 4C & 8C, several Ford GT’s, a 1974 BMW 2002 Factory Turbo, a Mercedes Benz 300SLR, a Noble M400 race car, and a Porsche Carrera GT are some worth mentioning. And we can’t forget the familiar faces of a widebody bagged Challenger and a 1986 Mercedes-Benz 190E Cosworth Edition.

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Vendors from around town and even farther out were set-up showcasing cars including Naples Motorsports, NUR Performance, Lamborghini Sarasota, Naples Luxury Imports, and Black Horse Motors.

As always the show was a hit, drawing in thousands of people, and dare I say, even more were in attendance this year than last! Needless to say, we are already looking forward to next year!

Holiday Collector Car Show 2015

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Volkswagen of Naples was in full force at the Naples Ferrari Club’s annual Holiday Collector Car Show this weekend! With a strong mix of cars, music, and charity, we couldn’t NOT be a part of this wonderful event! The streets of Mercato were shut down and lined with a large mix of cars to fulfill the desires of luxury connoisseurs and young car enthusiasts alike.

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We brought a nice mix of new, custom, and classics that drew their fair share of attention. In attendance was a 2016 VW Passat which we first gave to our performance division, Naples Speed, to put the finishing touches on. It rolled into the show sporting a nice set of Vossen wheels. To fulfill the needs of classic car lovers we also brought our classic beetle, type 3 notchback, and double cab pickup.

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_MG_1462Also lining the streets were new and classic Ferraris (including the ONLY LaFerrari currently for sale in the United States), antique domestic cars, classic muscle cars, British roadsters, and so much more! There was a huge turnout which we are sure means that the collection for Toys for Tots was a big one!

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Strut Your Mutt: Costume Contest!

The Human Society Naples is holding its 8th annual Strut Your Mutt Pet Costume Contest at Mercato on Sunday, October 25th! There are three categories: Most Original, Cutest, and Best Group. Admission is free so feel free to take in the sights even if you aren’t accompanied by a mutt of your own! Contest Registration can be found online by clicking HERE.

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October is for Pink and Purple

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As many of us are aware, October is Breast Cancer Awareness Month. Breast Cancer affects about 1 in 8 women in the US every year. Here at Volkswagen of Naples, we show our support by placing giant pink bows on our vehicles and wearing pink shirts to match. We also get involved with various charities throughout SW Florida to show our support.

But October isn’t just for the color pink – it is also Domestic Violence Awareness Month, which is symbolized by the color purple. Pink often overshadows purple, but the numbers behind the colors don’t. Statistics show that 1 in 4 women will experience domestic violence in her lifetime. The topic of domestic violence is not and easy one to talk about, and for some families it never sees the light of day.

The Shelter for Abused Women and Children in Naples is working hard to bring awareness to the problem and also to the life-changing services that they offer. Below is a list of events being held by The Shelter throughout the month of October to bring awareness, get people talking, and one day put an end to domestic violence.

Purple¦ Purple Purse Challenge – Through Oct. 27, those who donate $25 or more will automatically be entered to win one of three designer purses including a limited edition purse designed by Purple Purse spokeswoman and actress Kerry Washington of TV’s “Scandal.”
More details: Click here.

corporateRun-logo-300x265¦ Moe’s Corporate Run – This 3-mile run walk sets out at 6:15 p.m. Thursday, Oct. 8, from Moe’s at the corner of U.S. 41 and Immokalee Road. All levels of runners and walkers are welcome. This race is not chip timed. Sign up online HERE.

NextGen-Purple-Party-2015-Save-the-Dateb-300x233¦ The Purple Party – Starting at 6:30 p.m. Friday, Oct. 16, at Paradise Wine and hosted by The Shelter’s NextGen group, the evening will be a splash of purple from dress to drink. Purple is the symbolic color for courage, survival, honor and dedication to ending domestic violence. Purchase tickets at naplesshelter.org/purpleparty.

Save-the-Date-2016Final-300x233¦ Ride for The Shelter Kick Off – Join Gordon Kellam and Glen Schwesinger from 6-8 p.m. Thursday, Oct. 22, at 7th Avenue Social as they kick off plans for a 1,156-mile bicycle ride from Naples to Washington, D.C., to raise national awareness for The Shelter’s Gentle’men Against Domestic Violence initiative. Tickets are at naplesshelter.org/ride.

Mercato-header-300x102¦ Mercato Goes Purple – Merchants throughout Mercato will have special promotions, discounts and prizes from 4-9 p.m. Saturday, Oct. 24. New this year: a free concert by the Karibbean Groove dance band from 7-9 p.m. The Shelter’s Hands are for Helping program will be set up for public participation from 4-6 p.m. More details HERE.

IMG_0149-300x225¦ The Immokalee Peace March & Children’s Fair – The fair from 3-6 p.m. is followed by the hour-long march setting out at 6 p.m. Monday, Oct. 26, at the Collier County Immokalee Sports Complex, 505 Escambia St. Free and open to all, fair activities include children’s games, food, entertainment, a talent show and information booths hosted by partner agencies. For more information click HERE or email Josie Means at jpuente@naplesshelter.org.

Recap: Eurotripper 3

52Lowered, modified, unique, bold and personalized vehicles; this is how spectators were greeted upon stepping foot on the grounds that held Eurotripper 3. An event that has gained popularity increasingly since it’s debut in 2013. Not only does Eurotripper create an environment for Euro car fans to meet, socialize and admire Euro vehicles of all kinds, but it’s also held for a good cause! Walking through the lanes of vehicles you saw photographers, spectators and dogs; lots of dogs.
57Brookes Legacy had their pets for adoptions on site and any food, pet toys or cash donations were accepted. Brookes Legacy is Naples based network of volunteers that works to save animals about to be euthanized and find them homes! Saving animals, having a good time, admiring other people’s vehicles and meeting like-minded individuals is what Eurotripper is all about. Which is why we were thrilled to be apart of it and display a couple of our vehicles!

Naples Speed, our performance division, brought their modified 2015 GTI and a 2015 Audi S5, both sporting Vossen wheels. Our time spent at the car show was made even better because Naples Speed shared the stage with Vossen Wheels (pictured below).
efsdfHere are a couple of my favorite Volkswagen’s from the car show:
21 23 41 50After the event came to a close, we hit the streets to shoot a couple of videos and photos. Here’s two of my favorites from our rooftop sessions (featuring Vossen’s BMWs!) If you want to see the complete album feel free to browse our album click here.
96 94The weather was perfect, the cars were stunning, everyone was happy and the event was a success for us! What are you waiting for? Come in or call us and find your perfect vehicle! Maybe to take to next year’s Eurotripper? Here at Volkswagen of Naples not only do we deliver the car, but we also deliver the experience.

O.A.R in Concert Sponsored by Us!

OARDon’t have plans finalized yet for Friday night? Say between the hours of 6 and 9? We have just the thing for you! For one-night only, O.A.R will be performing a special acoustic set with special guests New Hollow on June 6th, 2014 from 6 – 9 p.m at the Mercato. While you’re there you’ll also hear about their upcoming LP, set for release on June 10th.

You might have heard of their recent US Platinum hit:
“Shattered (Turn the Car Around)”

“How many times can I break till I shatter?
Over the line can’t define what I’m after
I always turn the car around
Give me a break let me make my own pattern
All that it takes is some time but I’m shattered
I always turn the car around”

“Bring your lawn chairs, grab your friends and head to the lawn across from Masa Naples for this one-night only event before they head to the east coast.”

This event is sponsored by Audi Naples, Naples Acura and Volkswagen of Naples.

Click for More Information