Introducing Your New Favorite Piece of Denim

Volkswagen’s newest special edition sports the look of everyone’s favorite pair of jeans and pays homage to the classic Beetles of the past with vintage modern flare.

Meet the new Beetle Denim Convertible.

IMG_0144Offered in either Stonewashed Blue or Pure white, each Beetle Denim Edition comes with a Denim Blue Convertible top and Denim Blue interior. Adding to its charm, the jean-styled seats don jean pocket stitching patterns and the familiar colored dash reflects jean threads in a smooth and silky combination of blues dubbed “Blue Optic”.

IMG_0235Each one comes standard with a 1.8 TSI 4-cylinder engine that produces 170hp and good gas mileage. Also: a rear spoiler, power soft top, 17″ Heritage wheels, heated front seats, Bluetooth, USB port, center color touchscreen, multifunction sport steering wheel, two-tone interior, front sport seats, customizable interior ambient lighting, power heated mirrors, and Blue Optic dash, among other technical things.

These Denims have been arriving and disappearing just as quickly! You better go get your hands on one before they’re gone! It’s the perfect match to you favorite pair of jeans (:


Driven by Devin: 2016 Volkswagen Beetle Convertible

A classic icon has received numerous modern updates in the past decade while still retaining its old charm. This year however… this year the 2016 Beetle has stepped up its game. Big time.

For starters, the 2016 Volkswagen Beetle has brought with it three new color options to its already diverse variety. Silk Blue Metallic, although not new to the Volkswagen brand, is newly placed on the Beetle, while a new Dark Bronze Metallic has been introduced. But perhaps the most exciting color option added is quite unique and spicy…

Habanero Orange Metallic.

This fiery addition is quite orange as you can see below and although it has a reddish tinge, it is certainly distinguishable from Tornado Red. The ‘metallic’ makes it even spicier by adding in metal flakes to make the orange really sparkle. The boldest Beetle color next to Yellow Rush, this color is not for the conservative; while driving the short distance that I did, it attracted quite a few chasing eyes.






 2016 Beetle Convertible in Habanero Orange Metallic. Trim: SE, Engine: 1.8T, Wheels: 17″ Turbine, black leatherette interior.

2016 trim levels have expanded a bit, with a Wolfsburg Edition, S, SE, SEL, TDI SE, TDI SEL, R-Line, R-Line SE, R-Line SEL, Dune (special edition coupe model), and Denim (special edition convertible model), and been renamed for clarity.

The 2016 Beetle has been updated both externally and internally. It still pays homage to its classic ancestor with bubbly curves and a happy smile, but has been substantially modernized. A lower and flatter roof line has been established along with a more upright windshield. Paint colors and wheel styles are in abundance, with 17″, 18″, or 19″ sizes offered depending upon trim level. As always, it is available in a coupe or convertible.

The Beetle comes with a 1.8T or 2.0T engine. For those with a greater taste for style, a turbocharged 1.8L with a six speed automatic is offered at a lesser price than its turbocharged 2.0L counterpart (with a 6-speed manual or 6-speed DSG auto), which is for the more speed oriented. Regardless of the engine, the 2016 Beetle is pretty quick and responsive with good acceleration and braking, smooth shifting, and a comfortable ride.

It is worth noting that Volkswagen has introduced a Beetle 1.8T Wolfsburg Edition (listed above). The Wolfsburg takes over as the base Beetle model, while still packing in the features.

The interior of the Beetle remains as clean and simple as ever, keeping true to the Beetle style. V-tex leatherette seating is standard, complete with a leather wrapped steering wheel, shift knob, and e-brake. And heated seats! Heated seats come standard at every trim level as well.

The biggest changes to the 2016 Beetle lineup are technology based as Volkswagen has integrated its Modular Infotainment System (MIB II) system and Car-Net connectivity systems -Apple CarPlay, Android Auto, and MirrorLink- into 2016 models at SE and above trims. All trim levels, however, now come with either a 5″ or 6.3″ touchscreen, which is cleaner and easier to use than before.

Looking for features standard in all trim levels? Bluetooth, a 8-speaker sound system, USB/auxiliary ports, climate control, power adjustable heated mirrors, cruise control, multi-function display, variable intermittent windshield wipers with heated washer nozzles, and keyless entry are your basic options.

I think it is safe to say that no matter the trim, the 2016 Beetle packs in some serious options and technology. Of course, the higher the trim the wider selection of features, but that’s a different story (and probably a future review). But for now, you’ve read the jist of what the 2016 Beetle has brought to the car game, and it’s quite a bit.


The SE trim level comes standard with a rearview camera, Car-Net, 6.3″ touchscreen AM/FM/HD radio and CD player with USB and auxiliary, 8-speaker sound system, Bluetooth, voice control, SiriusXM, power adjustable heated mirrors, keyless entry, cruise control, push button start, TPMS, and more.

Check out the gallery below! If you are interested in your new Beetle options, contact us at Volkswagen of Naples!


12th Annual Cars On 5th Show

Where do you go to see the biggest horse gathering in town? Why, the 12th Annual Cars On 5th presented by the Naples Chapter of the Ferrari Club of America, of course.


By 8am Saturday morning, 5th Avenue South was lined with more horsepower than you’ve ever seen in one block.

The annual show is the biggest Naples has to offer where you can go to see some of the rarest cars and biggest gatherings of one car brand. Supercars dominate the show with classics, imports, domestics, and the occasional bike sprinkled in. And puppies. Puppies everywhere.

We were setup with our partners Audi Naples showing off our beloved Classic Beetle and 1963 Double Cab, a new 2016 Silk Blue Metallic Beetle Convertible, a new 2016 VW Golf GTI manual, and a new 2016 Touareg- all of which you can come see in our showroom!


There were too many Ferraris, Porsche’s, and Corvettes to count, but several stood out; like this Slant Nose Porsche below, a Porsche 918 Spyder, a green Ferrari 458, a gorgeous white Ferrari Testarossa, a new Ferrari 488, 2 Porsche GT3’s and a GT3RS, several model year C1 Corvettes, and a rare Ferrari 512i BB. While these three brands dominated, Lamborghini was represented well with the showing of a rare 1967 350GT, a new Aventador Super Veloce, a Diablo, a Murcielago, a 50th Anniversario Aventador, and a few others. It’s impossible to point out every sweet car there, but a Koenigsegg CCX, Alfa Romeo 4C & 8C, several Ford GT’s, a 1974 BMW 2002 Factory Turbo, a Mercedes Benz 300SLR, a Noble M400 race car, and a Porsche Carrera GT are some worth mentioning. And we can’t forget the familiar faces of a widebody bagged Challenger and a 1986 Mercedes-Benz 190E Cosworth Edition.


Vendors from around town and even farther out were set-up showcasing cars including Naples Motorsports, NUR Performance, Lamborghini Sarasota, Naples Luxury Imports, and Black Horse Motors.

As always the show was a hit, drawing in thousands of people, and dare I say, even more were in attendance this year than last! Needless to say, we are already looking forward to next year!

Giving Back: Paul’s Surprise GTI

Today, we were given the opportunity to give back to one of our Marine Corps Veterans. Ted Daly, our finance manager, has a son named Paul who recently returned home from serving his country overseas. Knowing his son would soon be back, Ted had something special in mind for Paul. A few months prior he had placed an order for a brand new Golf GTI Autobahn in Tornado Red, complete with a manual transmission and all of the options a Marine Corps veteran could ever want!


After Paul got home, his father tricked him into walking in to the shop at Volkswagen of Naples where his new car, along with all of our staff, were waiting for him. We gathered here to thank Paul for everything that he has done, but in true Marine fashion, he made sure to thank each and every one of us with a firm handshake. We would like to thank Paul indefinitely for his service to our country and congratulate him on his new car! Oorah!

Click HERE to watch a video of the surprise!


#HelpingHolidays at The Shelter


VW of Naples has been collecting food and donations since November to benefit The Shelter for Abused Women and Children, right here in Naples, Florida. We feel that it is important to give back to the community that we call home. Over the course of the past month and a half we were able to fill our classic Volkswagen Double Cab Bus with canned and other non-perishable food and also raise $2,000!


We would like to thank everyone who donated and helped to bring awareness to our #HelpingHolidays food drive this year. Thank you all for helping to make the holidays a little brighter for those facing darker times in their lives, and thank you to The Shelter for allowing us to be a part of this and for everything that you do!




Complete Reconditioning at VW of Naples

Did you know that Volkswagen of Naples does full reconditioning? Our service and detail department can take on even the toughest of jobs, as showcased by this VW Passat Wagon:



When it came to us, it looked like it had been beaten up and left to rot somewhere. The headlights were so hazy they almost matched the paint color. The paint was faded and dull. There were dings, dents and mold everywhere! All of the wheels had curb rash, the interior was a mess, it had a funny smell to it. The list goes on and on..

After a little bit of time, some elbow grease, and a lot of experience and knowledge, we had it looking (and smelling!) like a whole different car!




We could rave on and on about the great work that our team did on this car, but in cases like this, it’s better that the pictures should do the talking. See for yourself, and if you have a car that needs a little love (VW or other), please reach out to us! We would be happy to get your vehicle looking like new again.

To schedule your consultation with the Volkswagen of Naples/Audi Naples reconditioning team, please call 866-219-2826



Holiday Collector Car Show 2015


Volkswagen of Naples was in full force at the Naples Ferrari Club’s annual Holiday Collector Car Show this weekend! With a strong mix of cars, music, and charity, we couldn’t NOT be a part of this wonderful event! The streets of Mercato were shut down and lined with a large mix of cars to fulfill the desires of luxury connoisseurs and young car enthusiasts alike.


We brought a nice mix of new, custom, and classics that drew their fair share of attention. In attendance was a 2016 VW Passat which we first gave to our performance division, Naples Speed, to put the finishing touches on. It rolled into the show sporting a nice set of Vossen wheels. To fulfill the needs of classic car lovers we also brought our classic beetle, type 3 notchback, and double cab pickup.

_MG_1462Also lining the streets were new and classic Ferraris (including the ONLY LaFerrari currently for sale in the United States), antique domestic cars, classic muscle cars, British roadsters, and so much more! There was a huge turnout which we are sure means that the collection for Toys for Tots was a big one!





Driven by Devin: The new 2016 Passat

One of the most popular consumer sedans just got a horizontally refreshed design.IMG_6964

Volkswagen has given the 2016 Passat both an external and internal face-lift just in time for the holiday sales season.They have also added the sought after R-Line trim level to the Passat lineup for the upcoming year. Volkswagen definitely has stepped up their mid-size sedan game by not only restyling the exterior, but by also adding a fistful of new features inside.


One can easily notice the difference between the 2015 and 2016 Passat. VW added more horizontally aggressive lines in the front end, front fenders, hood, rear, and trunklid. Although the new look is still reminiscent of older, more reserved European styling, it adds some desired flare to this family hauler. New options such as LED taillights and headlights are being offered, which is a first among Volkswagen’s sedans. The R-Line will also offer unique rocker panels, a 2016 Jetta GLI inspired black accented front bumper, rear diffuser piece, and 19″ wheels.



Moving inside, the look has changed slightly to become more modern and hip. Cloth and leatherette surfaces are still both offered, accompanied by aluminum styled inlays. But the biggest changes are technological. Volkswagen’s Modular Infotainment System (MIB II) system and Car-Net connectivity systems -Apple CarPlay, Android Auto, and MirrorLink- now grace the 2016 Passat (they have also been added to others such as the Tiguan). Touchscreens are now standard, but offered in two sizes depending upon packages. The screens also feature a new proximity sensor that bring up controls as your hand gets close to the screen. Backup cameras now also come in all trim levels, including the base Passat S (whoohoo!).



If you thought the Passat was loaded with safety features before, get ready to have your socks knocked off. With the refresh comes a bunch of new, advanced, and sought after safety options that are generally offered in more luxurious vehicles (like Acura or Audi).

Some of the new features include:

  • Automatic Post-Collision Braking, which prevents the car from running away and crashing into things after an initial impact (standard on all trim levels)
  • rearview camera (standard on all trim levels)
  • adaptive cruise control
  • a forward-collision warning system
  • autonomous emergency braking
  • blind spot monitor with alerts
  • lane departure warning
  • parking steering assistance

Are your socks knocked off yet? If not, then here’s a little tidbit of information: the 2016 Passat just earned the Top Safety Pick+ Rating by the Insurance Institute for Highway Safety (IIHS), having been given the highest possible ratings of “good” in the institute’s crash tests. “The Passat’s IIHS Top Safety Pick+ award demonstrates Volkswagen’s longstanding commitment to vehicle safety and the development of innovative technologies,” said Mark McNabb, chief operating officer, Volkswagen of America, Inc.


The Passat brings with it the same engine choices from the 2015 model:

  • A 1.8 TSI turbocharged four-cylinder
  • A 3.6L VR6
  • A 2.0L TDI four-cylinder

In terms of gas mileage, Volkswagen has said that the base 1.8L will get around 38mpg on the highway. Less stopping and more driving. And let me tell you this, that little 1.8L is no slow slug.

All of the 2015 Passat color choices (both inside and out) carry over with the exception of a newly named Reef Blue Metallic, which replaces Night Blue Metallic.

Prices for the 2016 Passat start at exactly what the 2015 Passat was, but with this new model, I would say you definitely get more bang for your buck.

Interested? We’ve already had a bunch of these hit our VW of Naples lot, so come check one out today!

Helping for the Holidays


We all enjoy the holiday season. Now that Halloween has come and gone, it’s time for the more family-oriented holidays to start rolling in. However, for some families the holidays can be a very stressful, even depressing time of year. We’re ready to do our part to change that; but we need your help.

This year Audi Naples and Volkswagen of Naples will be collecting food and toys to help support those in need. In our Volkswagen Service Department and showroom, we will be collecting non-pershiable food items and monetary donations to benefit The Shelter for Abused Women and Children. ShelterLogo2C_NoTag-300x213

The Shelter’s mission is “to prevent, protect, and prevail over domestic violence through advocacy, empowerment, and social change.” They operate an emergency shelter, several transitional living cottages, and provide outreach services throughout Collier County.

With such a large mission to undertake, we’d like to help out and take a little weight off of their shoulders by providing them with food for the holidays. We would love to show up with a literal truckload of food, but we can’t do it without YOUR help!

vwdonations2There’s a little something in this for you, too! When you drop off your donation, be sure to “Check In” at the dealership on Facebook or Instagram (or both!)  and tell all of your friends to join you in giving back to the community. Use the hashtag #HelpingHolidays, and we will enter you into a drawing for a FREE detail!

As a bonus, we will also discount the cost of your donation from your next service visit, up to $100! If you choose to stop in on Black Friday with your donation, we will double that amount up to $200!

So please, help us help our community. Everyone needs a little assistance sometimes and there is no better time to give than during the holiday season!

Strut Your Mutt: Costume Contest!

The Human Society Naples is holding its 8th annual Strut Your Mutt Pet Costume Contest at Mercato on Sunday, October 25th! There are three categories: Most Original, Cutest, and Best Group. Admission is free so feel free to take in the sights even if you aren’t accompanied by a mutt of your own! Contest Registration can be found online by clicking HERE.