596347Volkswagen is always keen on giving their beloved Beetle special treatment, from unique colors to special edition models. The Beetle is their first child, their longest running model, the bubbly bug that everyone knows. Going back to 1934, the development of the first Beetles was underway and ready to sell by 1938, only to have the factory converted for war materials and later destroyed as a result. By 1947, Beetles were being produced and sold to war troops for transportation. Since then, the Beetle has been facelifted, fine tuned, and painted to match the eras.

There have been many special edition Beetle models since the 1970s and VW shows no signs of stopping that tradition. Snapping back to the present day, there are currently two special edition models available for 2016: the Beetle Denim and Beetle Dune.

There has been a long craving for a certain color Beetle, and even if we hadn’t named this article or added the photo above, you could still probably guess the color. You know. Pink. There are photos all over Google of pink colored bugs, and you may have even seen one in person. Dealers have known it. We know it.

“The worst thing you can do for a Beetle is to paint it a plain color,” said Brandon. “They are screaming for color. Every time the dealership is able to get its hand on a colorful Beetle, the model does well.” (Source: VW Newsroom)

Volkswagen credits fans for its new Limited Edition Beetle. Dubbed the #PinkBeetle, VW hopes to start a revolution on social media and among Beetle owners.

The starting point? One woman’s quest to find a pink beetle:

“Brenda Hagar begged a Volkswagen dealer three years ago to find her a pink Beetle convertible or make her one. When he did, she bought it on the spot, sight unseen. She rerouted her flight home from a Mexico vacation to pick it up in Texas, driving all the way home to Oklahoma City in November with the top down to help make room for her and her husband’s diving gear. When she finally reached her hometown, she cruised in her new pink VW down Main Street, exactly five years to the day of being cancer free.” (Source: VW Newsroom)

“For Volkswagen, the idea of the #PinkBeetle has been years in the making… hatched… in the spring of 2014. Dealers from around the country gathered… to discuss what special models might be of interest.” (Source: VW Newsroom).

The concept model debuted at the New York Auto Show in 2015, and was marked to become a reality as a 2017 model car.

“A lot of the dealers said they had people coming in asking all the time for a pink Beetle,” said Kerry Dickson… “The time had finally come for us to embrace what our owners wanted.” (Source: VW Newsroom)

And so, the #PinkBeetle arrives at dealers in October, just in time for Breast Cancer Awareness.

The #PinkBeetle will be offered in a coupe or convertible. It is a vibrant shade of Fresh Fuchsia Metallic over a Pink Club cloth (a match to the GTI plaid, but in pink) with a black and pink accented dash and steering wheel. The pink exterior will be balanced with black mirror caps, black running boards, and either 17″ Linas aluminum wheels or 18″ Twister wheels for the coupe and convertible, respectively.

pink-beetle-3In celebration of our #PinkBeetle and Breast Cancer Awareness month, we, Volkswagen of Naples, will be running a fun campaign to benefit a local charity and contribute to the #PinkBeetle revolution. For the entire month of October, we will be parking our #PinkBeetle all around various spots in Naples for people to view.

In addition, we encourage people to take a photo our #PinkBeetle when they see it: post it on Instagram with the hashtag #PinkBeetle and tag our page @vwofnaples. In response, we will re-post each photo we are tagged in and will be donating in support of breast cancer awareness (a specific place will be chosen soon!).

Spread the word and get in on the fun!

Catching the Desert Bug

Edgy. Flare. Attitude. Tough. Perhaps the most unique Beetle design to date, Volkswagen graced 2016 with a modern street going dune buggy: quite literally, the Beetle Dune.

Built for those who want a hard edge Beetle, the making of the Dune was supposedly inspired by the swarming of the Baja bugs in California deserts during the late 60s.

IMG_0134Most of the Dune is established in cosmetic upgrades, so it’s best that you don’t try to run it in the next desert Baja race. However, it does feature an upgraded and raised suspension -about .4 inches- to add to the dune buggy look.

Cosmetically, the Dune features exclusive black bumpers and air intakes, large rear spoiler, Dune striping, black lower trim that commemorates old buggy running boards, airbrushed silver inserts, black wheel well trim, black and silver mirrors, fog lights, and LED taillights. The car is available in three colors: Pure White, Deep Black Pearl, and a unique Sandstorm Yellow.


Inside is just as unique. Exclusive cloth and leatherette seating surfaces are a two-tone Dune gray/black with Yellow contrast stitching and piping throughout. Standard tech in the Dune features a 6.3-inch Composition Color touch screen, MIB II infotainment system, backup camera, and Park Distance Control. A special Dune badge sits at the bottom of the steering wheel, and ours was fitted with a Dune Technology Package that included a sunroof, climate control, keyless entry with push button start, and premium Fender sound system. A Lightning Package is also available (ours was equipped with such) that includes Bi-Xenon headlights, LED daytime running lights, and LED rear license plate light.


Powered by a 1.8L TSI DOHC 4-cylinder turbocharged engine, the Dune certainly has a bit of pep producing 170 horsepower, but unfortunately lacks all-wheel drive. An automatic trans with Sport and manual modes in the only option available.

IMG_0194If you love this timeless bug, but want a bit of edge and toughness, the Beetle Dune is for you.

Go check out our blog on another 2016 special edition Bug, here!

Introducing Your New Favorite Piece of Denim

Volkswagen’s newest special edition sports the look of everyone’s favorite pair of jeans and pays homage to the classic Beetles of the past with vintage modern flare.

Meet the new Beetle Denim Convertible.

IMG_0144Offered in either Stonewashed Blue or Pure white, each Beetle Denim Edition comes with a Denim Blue Convertible top and Denim Blue interior. Adding to its charm, the jean-styled seats don jean pocket stitching patterns and the familiar colored dash reflects jean threads in a smooth and silky combination of blues dubbed “Blue Optic”.

IMG_0235Each one comes standard with a 1.8 TSI 4-cylinder engine that produces 170hp and good gas mileage. Also: a rear spoiler, power soft top, 17″ Heritage wheels, heated front seats, Bluetooth, USB port, center color touchscreen, multifunction sport steering wheel, two-tone interior, front sport seats, customizable interior ambient lighting, power heated mirrors, and Blue Optic dash, among other technical things.

These Denims have been arriving and disappearing just as quickly! You better go get your hands on one before they’re gone! It’s the perfect match to you favorite pair of jeans (:


Driven by Devin: 2016 Volkswagen Beetle Convertible

A classic icon has received numerous modern updates in the past decade while still retaining its old charm. This year however… this year the 2016 Beetle has stepped up its game. Big time.

For starters, the 2016 Volkswagen Beetle has brought with it three new color options to its already diverse variety. Silk Blue Metallic, although not new to the Volkswagen brand, is newly placed on the Beetle, while a new Dark Bronze Metallic has been introduced. But perhaps the most exciting color option added is quite unique and spicy…

Habanero Orange Metallic.

This fiery addition is quite orange as you can see below and although it has a reddish tinge, it is certainly distinguishable from Tornado Red. The ‘metallic’ makes it even spicier by adding in metal flakes to make the orange really sparkle. The boldest Beetle color next to Yellow Rush, this color is not for the conservative; while driving the short distance that I did, it attracted quite a few chasing eyes.






 2016 Beetle Convertible in Habanero Orange Metallic. Trim: SE, Engine: 1.8T, Wheels: 17″ Turbine, black leatherette interior.

2016 trim levels have expanded a bit, with a Wolfsburg Edition, S, SE, SEL, TDI SE, TDI SEL, R-Line, R-Line SE, R-Line SEL, Dune (special edition coupe model), and Denim (special edition convertible model), and been renamed for clarity.

The 2016 Beetle has been updated both externally and internally. It still pays homage to its classic ancestor with bubbly curves and a happy smile, but has been substantially modernized. A lower and flatter roof line has been established along with a more upright windshield. Paint colors and wheel styles are in abundance, with 17″, 18″, or 19″ sizes offered depending upon trim level. As always, it is available in a coupe or convertible.

The Beetle comes with a 1.8T or 2.0T engine. For those with a greater taste for style, a turbocharged 1.8L with a six speed automatic is offered at a lesser price than its turbocharged 2.0L counterpart (with a 6-speed manual or 6-speed DSG auto), which is for the more speed oriented. Regardless of the engine, the 2016 Beetle is pretty quick and responsive with good acceleration and braking, smooth shifting, and a comfortable ride.

It is worth noting that Volkswagen has introduced a Beetle 1.8T Wolfsburg Edition (listed above). The Wolfsburg takes over as the base Beetle model, while still packing in the features.

The interior of the Beetle remains as clean and simple as ever, keeping true to the Beetle style. V-tex leatherette seating is standard, complete with a leather wrapped steering wheel, shift knob, and e-brake. And heated seats! Heated seats come standard at every trim level as well.

The biggest changes to the 2016 Beetle lineup are technology based as Volkswagen has integrated its Modular Infotainment System (MIB II) system and Car-Net connectivity systems -Apple CarPlay, Android Auto, and MirrorLink- into 2016 models at SE and above trims. All trim levels, however, now come with either a 5″ or 6.3″ touchscreen, which is cleaner and easier to use than before.

Looking for features standard in all trim levels? Bluetooth, a 8-speaker sound system, USB/auxiliary ports, climate control, power adjustable heated mirrors, cruise control, multi-function display, variable intermittent windshield wipers with heated washer nozzles, and keyless entry are your basic options.

I think it is safe to say that no matter the trim, the 2016 Beetle packs in some serious options and technology. Of course, the higher the trim the wider selection of features, but that’s a different story (and probably a future review). But for now, you’ve read the jist of what the 2016 Beetle has brought to the car game, and it’s quite a bit.


The SE trim level comes standard with a rearview camera, Car-Net, 6.3″ touchscreen AM/FM/HD radio and CD player with USB and auxiliary, 8-speaker sound system, Bluetooth, voice control, SiriusXM, power adjustable heated mirrors, keyless entry, cruise control, push button start, TPMS, and more.

Check out the gallery below! If you are interested in your new Beetle options, contact us at Volkswagen of Naples!