The Adventures of the Beetle #PinkBeetle


The long-awaited Beetle #PinkBeetle has arrived!

img_0495Just in time for October and its recognition of Breast Cancer Awareness, the Beetle #PinkBeetle landed on our lot in all its Fresh Fuchsia Metallic glory. It dons a black soft top, 18″ aluminum and black wheels, and a pink plaid interior with pink trim throughout.

Here at the dealership, we like getting involved with the community and saw a perfect opportunity in our Beetle #PinkBeetle. We have partnered with the American Cancer Society in their “Making Strides Against Breast Cancer” campaign to raise awareness about the disease throughout October. The side of the car is now adorned with the campaign, in which we will donate $50 to the cause for every photo taken of the Beetle #PinkBeetle posted and tagged #VWofNaples on Facebook, Instagram, or Twitter.

The Beetle #PinkBeetle has started its adventure from our dealership. To start, it traveled to the Bayfront Plaza in Naples to stay a few days at Shane’s Cabana Bar. Next, it rolled up to Fort Myers for B103.9’s Racks & Reels Fishing Tournament kickoff night and competition day.


img_0585Wondering where the Beetle #PinkBeetle will go next? Check out the events below:

Saturday, October 15th @ 8:30am-1:30pm: The Title Boxing Club will be holding classes to “Fight for the Cure.” A $10 donation/admission is required. Check out the event here.

Saturday October 15th @ 8pm-11pm: Blue Martini Naples goes pink as they hold their annual Pink Charity Event benefiting Making Strides Against Breast Cancer. Check out the event here.

Saturday, October 22nd @ 7:30am-12pm: Join the Making Strides Against Breast Cancer-Naples as they hold their 5k walk starting at Artis-Naples. Check out the event here.

Saturday, October 22nd @ 4pm-7:30pm: The #PinkBeetle will be at Cambier Park for the finish of the Gulf Coast Runners 80mile Relay event. Check out the event here.

When the Beetle #PinkBeetle is not at one of the events, it will be displayed at various locations around Naples! Watch out for it as it continues its adventures around Southwest Florida, and join in on the cause!

If you see the #PinkBeetle around town, take a photo and tag #VWofNaples on Facebook, Instagram, and Twitter!

Catching the Desert Bug

Edgy. Flare. Attitude. Tough. Perhaps the most unique Beetle design to date, Volkswagen graced 2016 with a modern street going dune buggy: quite literally, the Beetle Dune.

Built for those who want a hard edge Beetle, the making of the Dune was supposedly inspired by the swarming of the Baja bugs in California deserts during the late 60s.

IMG_0134Most of the Dune is established in cosmetic upgrades, so it’s best that you don’t try to run it in the next desert Baja race. However, it does feature an upgraded and raised suspension -about .4 inches- to add to the dune buggy look.

Cosmetically, the Dune features exclusive black bumpers and air intakes, large rear spoiler, Dune striping, black lower trim that commemorates old buggy running boards, airbrushed silver inserts, black wheel well trim, black and silver mirrors, fog lights, and LED taillights. The car is available in three colors: Pure White, Deep Black Pearl, and a unique Sandstorm Yellow.


Inside is just as unique. Exclusive cloth and leatherette seating surfaces are a two-tone Dune gray/black with Yellow contrast stitching and piping throughout. Standard tech in the Dune features a 6.3-inch Composition Color touch screen, MIB II infotainment system, backup camera, and Park Distance Control. A special Dune badge sits at the bottom of the steering wheel, and ours was fitted with a Dune Technology Package that included a sunroof, climate control, keyless entry with push button start, and premium Fender sound system. A Lightning Package is also available (ours was equipped with such) that includes Bi-Xenon headlights, LED daytime running lights, and LED rear license plate light.


Powered by a 1.8L TSI DOHC 4-cylinder turbocharged engine, the Dune certainly has a bit of pep producing 170 horsepower, but unfortunately lacks all-wheel drive. An automatic trans with Sport and manual modes in the only option available.

IMG_0194If you love this timeless bug, but want a bit of edge and toughness, the Beetle Dune is for you.

Go check out our blog on another 2016 special edition Bug, here!

Introducing Your New Favorite Piece of Denim

Volkswagen’s newest special edition sports the look of everyone’s favorite pair of jeans and pays homage to the classic Beetles of the past with vintage modern flare.

Meet the new Beetle Denim Convertible.

IMG_0144Offered in either Stonewashed Blue or Pure white, each Beetle Denim Edition comes with a Denim Blue Convertible top and Denim Blue interior. Adding to its charm, the jean-styled seats don jean pocket stitching patterns and the familiar colored dash reflects jean threads in a smooth and silky combination of blues dubbed “Blue Optic”.

IMG_0235Each one comes standard with a 1.8 TSI 4-cylinder engine that produces 170hp and good gas mileage. Also: a rear spoiler, power soft top, 17″ Heritage wheels, heated front seats, Bluetooth, USB port, center color touchscreen, multifunction sport steering wheel, two-tone interior, front sport seats, customizable interior ambient lighting, power heated mirrors, and Blue Optic dash, among other technical things.

These Denims have been arriving and disappearing just as quickly! You better go get your hands on one before they’re gone! It’s the perfect match to you favorite pair of jeans (:


Driven by Devin: 2016 Volkswagen Beetle Convertible

A classic icon has received numerous modern updates in the past decade while still retaining its old charm. This year however… this year the 2016 Beetle has stepped up its game. Big time.

For starters, the 2016 Volkswagen Beetle has brought with it three new color options to its already diverse variety. Silk Blue Metallic, although not new to the Volkswagen brand, is newly placed on the Beetle, while a new Dark Bronze Metallic has been introduced. But perhaps the most exciting color option added is quite unique and spicy…

Habanero Orange Metallic.

This fiery addition is quite orange as you can see below and although it has a reddish tinge, it is certainly distinguishable from Tornado Red. The ‘metallic’ makes it even spicier by adding in metal flakes to make the orange really sparkle. The boldest Beetle color next to Yellow Rush, this color is not for the conservative; while driving the short distance that I did, it attracted quite a few chasing eyes.






 2016 Beetle Convertible in Habanero Orange Metallic. Trim: SE, Engine: 1.8T, Wheels: 17″ Turbine, black leatherette interior.

2016 trim levels have expanded a bit, with a Wolfsburg Edition, S, SE, SEL, TDI SE, TDI SEL, R-Line, R-Line SE, R-Line SEL, Dune (special edition coupe model), and Denim (special edition convertible model), and been renamed for clarity.

The 2016 Beetle has been updated both externally and internally. It still pays homage to its classic ancestor with bubbly curves and a happy smile, but has been substantially modernized. A lower and flatter roof line has been established along with a more upright windshield. Paint colors and wheel styles are in abundance, with 17″, 18″, or 19″ sizes offered depending upon trim level. As always, it is available in a coupe or convertible.

The Beetle comes with a 1.8T or 2.0T engine. For those with a greater taste for style, a turbocharged 1.8L with a six speed automatic is offered at a lesser price than its turbocharged 2.0L counterpart (with a 6-speed manual or 6-speed DSG auto), which is for the more speed oriented. Regardless of the engine, the 2016 Beetle is pretty quick and responsive with good acceleration and braking, smooth shifting, and a comfortable ride.

It is worth noting that Volkswagen has introduced a Beetle 1.8T Wolfsburg Edition (listed above). The Wolfsburg takes over as the base Beetle model, while still packing in the features.

The interior of the Beetle remains as clean and simple as ever, keeping true to the Beetle style. V-tex leatherette seating is standard, complete with a leather wrapped steering wheel, shift knob, and e-brake. And heated seats! Heated seats come standard at every trim level as well.

The biggest changes to the 2016 Beetle lineup are technology based as Volkswagen has integrated its Modular Infotainment System (MIB II) system and Car-Net connectivity systems -Apple CarPlay, Android Auto, and MirrorLink- into 2016 models at SE and above trims. All trim levels, however, now come with either a 5″ or 6.3″ touchscreen, which is cleaner and easier to use than before.

Looking for features standard in all trim levels? Bluetooth, a 8-speaker sound system, USB/auxiliary ports, climate control, power adjustable heated mirrors, cruise control, multi-function display, variable intermittent windshield wipers with heated washer nozzles, and keyless entry are your basic options.

I think it is safe to say that no matter the trim, the 2016 Beetle packs in some serious options and technology. Of course, the higher the trim the wider selection of features, but that’s a different story (and probably a future review). But for now, you’ve read the jist of what the 2016 Beetle has brought to the car game, and it’s quite a bit.


The SE trim level comes standard with a rearview camera, Car-Net, 6.3″ touchscreen AM/FM/HD radio and CD player with USB and auxiliary, 8-speaker sound system, Bluetooth, voice control, SiriusXM, power adjustable heated mirrors, keyless entry, cruise control, push button start, TPMS, and more.

Check out the gallery below! If you are interested in your new Beetle options, contact us at Volkswagen of Naples!


12th Annual Cars On 5th Show

Where do you go to see the biggest horse gathering in town? Why, the 12th Annual Cars On 5th presented by the Naples Chapter of the Ferrari Club of America, of course.


By 8am Saturday morning, 5th Avenue South was lined with more horsepower than you’ve ever seen in one block.

The annual show is the biggest Naples has to offer where you can go to see some of the rarest cars and biggest gatherings of one car brand. Supercars dominate the show with classics, imports, domestics, and the occasional bike sprinkled in. And puppies. Puppies everywhere.

We were setup with our partners Audi Naples showing off our beloved Classic Beetle and 1963 Double Cab, a new 2016 Silk Blue Metallic Beetle Convertible, a new 2016 VW Golf GTI manual, and a new 2016 Touareg- all of which you can come see in our showroom!


There were too many Ferraris, Porsche’s, and Corvettes to count, but several stood out; like this Slant Nose Porsche below, a Porsche 918 Spyder, a green Ferrari 458, a gorgeous white Ferrari Testarossa, a new Ferrari 488, 2 Porsche GT3’s and a GT3RS, several model year C1 Corvettes, and a rare Ferrari 512i BB. While these three brands dominated, Lamborghini was represented well with the showing of a rare 1967 350GT, a new Aventador Super Veloce, a Diablo, a Murcielago, a 50th Anniversario Aventador, and a few others. It’s impossible to point out every sweet car there, but a Koenigsegg CCX, Alfa Romeo 4C & 8C, several Ford GT’s, a 1974 BMW 2002 Factory Turbo, a Mercedes Benz 300SLR, a Noble M400 race car, and a Porsche Carrera GT are some worth mentioning. And we can’t forget the familiar faces of a widebody bagged Challenger and a 1986 Mercedes-Benz 190E Cosworth Edition.


Vendors from around town and even farther out were set-up showcasing cars including Naples Motorsports, NUR Performance, Lamborghini Sarasota, Naples Luxury Imports, and Black Horse Motors.

As always the show was a hit, drawing in thousands of people, and dare I say, even more were in attendance this year than last! Needless to say, we are already looking forward to next year!

#HelpingHolidays at The Shelter


VW of Naples has been collecting food and donations since November to benefit The Shelter for Abused Women and Children, right here in Naples, Florida. We feel that it is important to give back to the community that we call home. Over the course of the past month and a half we were able to fill our classic Volkswagen Double Cab Bus with canned and other non-perishable food and also raise $2,000!


We would like to thank everyone who donated and helped to bring awareness to our #HelpingHolidays food drive this year. Thank you all for helping to make the holidays a little brighter for those facing darker times in their lives, and thank you to The Shelter for allowing us to be a part of this and for everything that you do!




Complete Reconditioning at VW of Naples

Did you know that Volkswagen of Naples does full reconditioning? Our service and detail department can take on even the toughest of jobs, as showcased by this VW Passat Wagon:



When it came to us, it looked like it had been beaten up and left to rot somewhere. The headlights were so hazy they almost matched the paint color. The paint was faded and dull. There were dings, dents and mold everywhere! All of the wheels had curb rash, the interior was a mess, it had a funny smell to it. The list goes on and on..

After a little bit of time, some elbow grease, and a lot of experience and knowledge, we had it looking (and smelling!) like a whole different car!




We could rave on and on about the great work that our team did on this car, but in cases like this, it’s better that the pictures should do the talking. See for yourself, and if you have a car that needs a little love (VW or other), please reach out to us! We would be happy to get your vehicle looking like new again.

To schedule your consultation with the Volkswagen of Naples/Audi Naples reconditioning team, please call 866-219-2826



Strut Your Mutt: Costume Contest!

The Human Society Naples is holding its 8th annual Strut Your Mutt Pet Costume Contest at Mercato on Sunday, October 25th! There are three categories: Most Original, Cutest, and Best Group. Admission is free so feel free to take in the sights even if you aren’t accompanied by a mutt of your own! Contest Registration can be found online by clicking HERE.


October is for Pink and Purple


As many of us are aware, October is Breast Cancer Awareness Month. Breast Cancer affects about 1 in 8 women in the US every year. Here at Volkswagen of Naples, we show our support by placing giant pink bows on our vehicles and wearing pink shirts to match. We also get involved with various charities throughout SW Florida to show our support.

But October isn’t just for the color pink – it is also Domestic Violence Awareness Month, which is symbolized by the color purple. Pink often overshadows purple, but the numbers behind the colors don’t. Statistics show that 1 in 4 women will experience domestic violence in her lifetime. The topic of domestic violence is not and easy one to talk about, and for some families it never sees the light of day.

The Shelter for Abused Women and Children in Naples is working hard to bring awareness to the problem and also to the life-changing services that they offer. Below is a list of events being held by The Shelter throughout the month of October to bring awareness, get people talking, and one day put an end to domestic violence.

Purple¦ Purple Purse Challenge – Through Oct. 27, those who donate $25 or more will automatically be entered to win one of three designer purses including a limited edition purse designed by Purple Purse spokeswoman and actress Kerry Washington of TV’s “Scandal.”
More details: Click here.

corporateRun-logo-300x265¦ Moe’s Corporate Run – This 3-mile run walk sets out at 6:15 p.m. Thursday, Oct. 8, from Moe’s at the corner of U.S. 41 and Immokalee Road. All levels of runners and walkers are welcome. This race is not chip timed. Sign up online HERE.

NextGen-Purple-Party-2015-Save-the-Dateb-300x233¦ The Purple Party – Starting at 6:30 p.m. Friday, Oct. 16, at Paradise Wine and hosted by The Shelter’s NextGen group, the evening will be a splash of purple from dress to drink. Purple is the symbolic color for courage, survival, honor and dedication to ending domestic violence. Purchase tickets at

Save-the-Date-2016Final-300x233¦ Ride for The Shelter Kick Off – Join Gordon Kellam and Glen Schwesinger from 6-8 p.m. Thursday, Oct. 22, at 7th Avenue Social as they kick off plans for a 1,156-mile bicycle ride from Naples to Washington, D.C., to raise national awareness for The Shelter’s Gentle’men Against Domestic Violence initiative. Tickets are at

Mercato-header-300x102¦ Mercato Goes Purple – Merchants throughout Mercato will have special promotions, discounts and prizes from 4-9 p.m. Saturday, Oct. 24. New this year: a free concert by the Karibbean Groove dance band from 7-9 p.m. The Shelter’s Hands are for Helping program will be set up for public participation from 4-6 p.m. More details HERE.

IMG_0149-300x225¦ The Immokalee Peace March & Children’s Fair – The fair from 3-6 p.m. is followed by the hour-long march setting out at 6 p.m. Monday, Oct. 26, at the Collier County Immokalee Sports Complex, 505 Escambia St. Free and open to all, fair activities include children’s games, food, entertainment, a talent show and information booths hosted by partner agencies. For more information click HERE or email Josie Means at

Driven by Devin: 2015 Passat Limited Edition

The Volkswagen Passat, regardless of trim level, is a pleasant drive. It gets good gas mileage, handles well, drives smooth, is pretty spacious, and is Volkswagen’s family sedan. It features a 1.8L turbocharged 4-cylinder engine that gets up and goes when needed. I drive one of these quaint sedans almost everyday between dealerships, and I must say they make for a quite comfortable daily driver. The current 2015 Passat is offered in several different trim levels; the S, SE, SE with sunroof and navigation, SEL Premium, and a new Limited Edition.


A limited run, Volkswagen’s 2015 Limited Edition Passat replaces the Wolfsburg and offers a send-off to the current Passat model. A middle ground between the base Passat S and Passat SE, the Limited Edition is designated by a “Limited” badge and offers key upgrades from the S.


Passat Limited Edition

Perhaps the biggest improvements are the rearview camera (which is uber helpful), the leatherette interior, power driver seat, and heated front seats.

The leatherette interior is a nice luxurious touch to the Limited Edition. A power driver seat is always a plus, as in some cars, I eagerly reach for those controls only to be disappointed by what is a manual seat (although I have owned my share of manually adjustable seat vehicles). And of course, these seats are heated too. Yes, we may live in Florida, but I personally freeze in the 40-degree weather. Since I haven’t lived anywhere but the Sunshine State, I am totally all-in for the warmers.

A rearview camera makes backing up so much easier. I have never personally owned a car with a rearview camera, and although I am a self-proclaimed expert “backer-upper” (yes I made that up, & I always back my car in wherever possible), the aid of a camera would be happily embraced. You cannot completely rely on the camera (please don’t Big Box store shoppers), but it helps for those tight spots, blind spots, and any other problem spots you encounter in reverse.


The Passat LE also features an updated 8-speaker Premium VIII radio with a CD changer, SiriusXM(c) Satellite radio, Kessy(c) keyless entry, 17″ alloy wheels, a push button start, bright chrome exterior trim, and front fog lights.


Surprisingly, the added features of the Limited Edition don’t actually cost you that much extra over the Passat S (which are getting hard to find). If I were in the market for a practical sedan, I would definitely consider the Limited Edition, mostly for that rearview camera.

Check out the shots below or come check it out in person! We have plenty Limited Edition Passats in several different color combinations to suite your tastes.

Interested in owning your very own 2015 VW Passat Limited Edition? Check out our inventory on or call us at 866-364-0242!